Let Your Dream Come to Life

We are a future-focused design strategy studio, creating innovative solutions that bridge people, brands, and ideas

From innovative design studios to lifestyle and hospitality brands, we partner with businesses to place creativity and experience at the core of their growth strategy.

What we do.

At Frame & Flow, we help you tell your story in the most thoughtful, creative way, so you can build deep, lasting connections with your customers. From branding and websites to digital content and interior spaces, we make sure every touchpoint feels true to you. Whether it’s online or in the real world, we design experiences that people remember.

Branding

Building strategic and emotional brand identities, from brand strategy and naming to visual identity and tone of voice.

Interior Design

From e-design to full service interiors, we craft thoughtful spaces for hospitality and F&B brands.

Experience Design

Shaping the full customer journey through storytelling, content, styling, spatial experience, and digital touch points.

How we do it.

We start by deeply understanding each business and exploring their unique needs, wishes, and goals. Through collaborative brainstorming sessions with both our team and yours, we begin to craft a tailored action plan and create a timeline for each milestone. As we evaluate the growth path, we continually refine our strategies, repeating the process to ensure we achieve the highest level of success

Stories We’ve Shaped

  • Bedroom Design_Zahra Baqer_london_interior design_frame&flow

    Boutique Stay Design | London | 2024

  • hospitality design_branding_brighton_frame&flow_zahra Baqer

    Boutique Stay Design | London | 2024

  • Boutique Stay Design | London | 2024

  • branding_hospitality interior design_frame&flow_zahra Baqer_brighton

    Boutique Stay Design | London | 2024

  • hospitality interior_brighten interior design_zahra Baqer_frame&flow

    Boutique Stay Design | London | 2025

  • hospitality interior_brighton_interior design_frame &flow_zahra Baqer

    Boutique Lobby Design | London | 2025

  • Frame&flow_socialmedia design_brighton_zahra Baqer_hospitality

    Social Media Design | 2024

  • branding design_brighton_frame&flow_zahra Baqer

    Branding Design | London |2024

  • webdesign_fram&flow_branding_brighton_ Zahra Baqer

    Home Store | Web Design | 2024

  • webdesign_branding_brighton_frame&flow_webdesign_zahra Baqer

    Interior Design Studio | Web design | 2024

  • branding_brighton_frame&flow_zahra Baqer

    Branding Design | 2023

  • frame&flow_branding design_brighton

    Play Club Brand Brochure | USA | 2022

  • Web Design | 2022

  • branding design_hospitality_tote bag_brighton_frame & flow _ zahra Baqer

    Branding Design | 2024

Our guidebook is your ultimate resource for building a memorable boutique hospitality brand. From actionable tips to a custom self-evaluation tool, this is your roadmap to refine your strategy and stand out. Let Frame & Flow guide your journey to branding excellence.

Elevate Your Brand

Who we are.

Zahra Baqer is a multidisciplinary designer with expertise in interior architecture, branding, and design strategy. With a background rooted in London’s leading design studios, her work brings together aesthetics, function, and cultural storytelling to create experiences that resonate deeply.

She is the founder of Frame & Flow, a creative studio that blends strategy and creativity to craft impactful, experience-driven brands across digital, physical, and spatial touch points. From interiors to identity, we help forward-thinking businesses stand out, connect meaningfully, and grow with confidence.